It was also pointed out by the consultant that companies did not have a system to implement and monitor such changes. When asked “Does the company prepare a cash flow from operations?” we identified that: Only 53% of the interviewed companies carry out the cash flow and control and of these, in only 48% of them, this control is carried out through software or electronic spreadsheets. When asked “In your view is there potential to sell more?”, it was diagnosed by the consultants that 97% of the companies Uganda WhatsApp Number List were able to sell more than they sold when applied to the research. However, most of them did not know how to start or had no idea of this capability, as they did not have historical sales records, seasonal cycles, structured processes and sales, etc. In the question “What are the main sales channels?” it was observed that only 15% use the internet as a sales channel. Other sales channels are: Branch: 31%; Door to Door / Catalog: 22%; Commercial Representatives Telemarketing Distributors.
Still in sales when asked “What are the sales bottlenecks?” it was identified by the consultants during their visits that, in general, the main bottlenecks in sales were: Lack of working capital: 40%; Entrepreneur's lack of initiative: 21%; Lack of labor: 15%; Lack of knowledge in sales or sales management: 11%; Thread saturation: 6%; and poor location was pointed out by 7% of the companies. But in all cases, it was identified that these and other indicators can be improved using an SIGE. When asked “Do you use any structured customer relationship controls?” it became very evident that companies do not have any kind of customer relationship system. The CRM for these cases issues automated alerts to managers about opportunities with customers, enabling follow-up, direct reduction of work, costs and increased commercial results. It was pointed out by consultants that 69% of companies do not have any type of control of commercial opportunities much less CRM.