How to produce good corporate communication vehicles

[safi2021]

Establishing and maintaining relationships with their target audiences are concerns for many companies today. This is one of the roles of corporate communication, which is responsible for strengthening the relationship between organizations and employees, their families, communities, suppliers, among others. But how to get to them? One of the ways is through good corporate communication vehicles, such as magazines, newspapers, intranet and many other options used in the market. In order to produce good vehicles, it is essential to know the reader's profile. We have to bring information that is of interest to the company and especially to those who read it. It is important that the reader sees himself in the newsletters, through active participation in the articles and photos.

Another tip is to always leave an open channel of suggestions to cover more and more what they want in the newspaper. Many companies still need to understand that the corporate vehicle is a means of communication that also belongs to their target audience. Therefore, there is no point in writing and producing good photos if the subjects are irrelevant to the reader. For the vehicle to New Zealand WhatsApp Number List fulfill its role well, a well-done editorial and graphic project is essential. After all, that's where all the work starts from. Responsible professionals should know the company's scenario well and understand all the objectives of the publication. Along with this, it is also important to comply with the proposed periodicity and evaluate the published material through surveys.



In a newsletter aimed at employees, for example, it is ideal to use short texts and translate the message well through resources such as images and infographics. A simple and direct language helps to attract everyone's attention and interest, in addition to facilitating the understanding of the message. We cannot let the production of corporate communication vehicles fall into “automatic mode”. It's better to have a specialized company to take care of everything, because those who work in agencies have a more accurate vision. They understand the publishing market and institutional publications. And you, have you ever stopped to think about what your company's communication vehicle represents? Who does he want to communicate with? Is this role being fulfilled? David Amorim is the coordinator of the Content Center at Interface Comunicação Empresarial.