Twitter has also decided to incorporate native videos feature! In addition to Instagram, which is already well recognized by brands due to the effectiveness of videos on this network — between comments and likes, videos can reach up to 24 interactions according to Sabel Harris (marketing leader at TrackMaven). 1. Think about all the details before starting a recording When it comes to China WhatsApp Number List content production, one of the most unpleasant feelings you can have is publishing something and realizing it could have been much better! Therefore, doing a good planning is one of the best practices to not miss anything in your video. Prepare a good script, know what you want to say/tell your audience, why you are thinking of recording a video and what is the best way to convey your message. To improve quality even more and see your brand become a reference in well-produced videos, invest in good tools and/or professionals to make great editing and make the video more interactive.
Make publications appropriate for each social network If your company is online on more than one network, it is imperative that each video is intended for only one social network . On Instagram, for example, the entire process recommended in the previous topic should be done thinking about a video of up to 15 seconds. On Instagram, Facebook and Snapchat itself, videos tend to run automatically and with the audio disabled. Therefore, adding subtitles has become a requirement to attract users' attention. 3. Be careful with the length of the videos Producing short videos is a hallmark of Instagram. However, although it is not something “mandatory” on other networks, there are many reasons that believe that short videos are the ideal strategy to “capture” the public. Starting with the fact that it is much easier to keep the user's interest for a few minutes (1 or 2 minutes) than in longer videos, as the subject may lose relevance or the individual does not have the patience to watch.