It is a strategic tool that serves as a link between the company and its internal and external public. By establishing the desired image, a company achieves the engagement of its employees, the strengthening of the relationship with its partners, the recognition Argentina WhatsApp Number List and admiration of the market — all with a significant impact on its revenue. Types of business communication The purpose of this type of communication is to dialogue with the company's employees. They interfere with results both for technical reasons (employees know what and how to do) and for emotional reasons, as they wear the organization's shirt and strive to increase productivity. Internal communication is essential to establish procedures, align employees and organizational culture, create a sense of belonging, motivate and inform about new products or services with which employees will work.
Be successful in internal communication , some practices are essential: not omit details of collaborators, establishing a relationship of trust; clearly explain the organization's strategies; listen to what employees have to say; hold frequent meetings; use diversified and didactic means to convey information. It comprises the actions taken to reach the market and promote the company to its external public. It expresses the organization's values, vision and culture, and determines how the consumer and society as a whole view the brand. These are the companies' most “visible” communication initiatives. For success in external communication, it is important to: know the target audience well and adapt the medium, message and language to their characteristics and expectations; widely use social networks as a two-way street, which makes the public more than a mere receiver of the message, but a participant; resort to successful cases, storytelling and other strategies that promote identification with the target audience; resolve customer issues and avoid negative repercussions; reflect the real values of the organization so that the communication is true.