Among the objectives of this communication are the formation of an agile and transparent relationship and the definition of a common organizational policy, with clear goals and objectives. The idea of exchange within the institution's environment comes from the knowledge that work is not isolated and that the company is an interdependent system. Thus, everyone should be able to speak Algeria WhatsApp Number List and be heard. External communication, on the other hand, is directed towards customers, consumers, competitors, government and society in general. It is related to the image that the company passes on to these audiences, spreading its brand and values. But beware: this is not advertising, nor is it limited to it. Press office , branding, publicity and marketing activities are used in an integrated manner, disclosing the organization's actions projects and interests.
Integrating communication actions Despite seeming to be a rigid classification, planning for internal and external organizational communication must be adopted from an integrated perspective. If, traditionally, companies have carried out their public relations, press relations, publicity and human resources activities independently, today it is known that a dialogue between the different sectors is necessary. After all, the institution's discourse and objectives must be coherent and aligned. Defining the strategies A risk that runs when a specific strategy is not defined for each type of communication (specific, not independent!) is to confuse the public. Transmitting information externally that should be internal and not filtering information are some of the problems. However, it must be made clear that internal business communication is not purely descending (from higher to lower hierarchical levels). Employees need to feel comfortable expressing their opinions, talking to each other and contributing to a good organizational culture.