How to Create a Knowledge Block in Google Under Your Name or Brand

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A knowledge block is a great way to present your brand. People may already know about your company, but a more complete response in the SERPs increases credibility. The block will contain not only the brand name, but also the logo and social networks. And due to its larger size, the user will see fewer links to competitors. Search engines are good at processing unstructured data to learn more about a person, brand, or some object. You can help them understand you faster and better. Before starting work, you will have to conduct an analysis. It is important to understand what types of pages rank best, what is the intent of the request etc. This is necessary to determine the strategy.

Most likely, Google has some understanding of who you are – for example, your site has a rating, posts from social networks are displayed at the top of the page. After you are convinced of this, you need to Turkey Phone Number List understand what trust rating you have. Using the Google Knowledge API Explorer service , you can evaluate the trust Google has in an organization, such as your brand. You can check the indicator using the Knowledge Graph Search tool from Carl Hendy. The resulting figure can be used as a guideline. It will show how far you are from organizations with the same or similar name. To begin with, it is worth examining the criteria by which significance is determined.

Learn from other people’s profiles that are reliable and well-written. For example, entrepreneur Steve Jobs. See what information about him is available in the screenshot at the beginning of the article. Alas, one profile is not enough. Search engines aim to cross-check external sources to gain more knowledge about the subject. Start with a social media audit. In the description, describe who you are and what you sell, put links to your website and other profiles and do not forget to update them. Connect all possible profiles by adding them to the structured data on the site. Find all the social network profiles: there may be old ones that you have already forgotten about. Try editing old blog posts.