Therefore the price is not a determining factor at the time of purchase, but the value perceived by the customer. There are several advantages that can be used to create differentiation, such as: customer segmentation, launching innovative products, positioning within the market, bold promotional campaigns, differentiated prices, product quality, etc. Therefore, Differentiation Marketing is directly linked to the image of a company and the aspect it chooses to differentiate itself from others, be it a more affordable price, premium Sri Lanka WhatsApp Number List quality or even extremely innovative products. Allied to a good communication strategy, it adds value to the brand and helps at the time of sale, as the consumer will be more willing to pay for the benefits that your product offers. Nobody buys an iPhone just because it's a smartphone. Buy it because it offers a lot of functions to the user in addition to a sense of status. Adding Differentiation Marketing to Your Strategy There is no exact formula for differentiation marketing, but there are some strategies that fit certain industries.
Check out some tips Market segmentation: Using the same strategy for the most diverse audiences is not the most appropriate, after all, different people may purchase the same product, however the motivations may be different and that is why segmentation is recommended. Thus, niches are separated according to their common characteristics so that communication is different from one to another. If you, for example, have a dairy product company and need to sell to the 20 to 30 year-old audience and also to the 3rd age group, you will adapt the message for each of these segments. Positioning your company in the market: After defining the segment, it is important to analyze your positioning in the market and for that it is important to carry out a survey of relevant data from the final consumer and to obtain this data the Market Research is extremely useful and recommended, as it will show you which publicity tactics to invest in, how to design adequate visual communication and how you stack up against your competitors.