How does this stimulus work in practice? Simple, see: Smell The sense of smell is very powerful when it comes to building that sensorial experience or “sensory personality” of your brand, because from smells you can bring back memories. In addition, aromas can evoke sensations such as: hunger, joy, creativity, relaxation, etc. Common examples are food segments such as bakeries where the whole place has the characteristic smell of hot products just out of the oven. But you can still work with flavorings, even if your brand doesn't work with food. A classic example of this is the famous brand of sandals Melissa, which from the South Korea WhatsApp Number List product to the stores have the characteristic “chewing gum smell” that many already associate with the brand that marked the childhood and adolescence of many girls in Brazil. In addition, this smell was made to convey joviality. Palate Taste is another sense worth investing in, because when stimulated in the right way, your client's good mood is guaranteed! You can do this by offering tastings of some products in your store, for example: if you sell artisanal chocolates, leave some pieces of your flagship for tastings.
If you sell clothes with a more beachy theme or fine clothes, bet on cocktails or champagne. Stimulating the palate makes the customer stay longer in your store and leave with a positive experience. Hearing Stimulating hearing serves to make the experience inside the store something much more pleasant and makes the customer more immersed in their environment, therefore, it is important to evaluate the volume and arrangement of the speakers, so that throughout the place the music is heard evenly. Currently, many clothing stores are investing in the famous playlists as they help create the atmosphere of the store. A clear example of this is Farm Rio, which has a playlist focused on the greatest hits of national MPB, Tropicália, Samba, Bossa Nova and Pop, giving customers this experience of feeling like they are in Rio de Janeiro, mainly, combined with the beach smell in the store. Therefore, hearing along with smell are an excellent subjective association tool. Vision Vision is a very powerful sense, especially when worked together with brand recognition.