According to another analysis, carried out by IAB Brasil and comScore, these people pay equal or more attention to their computers, tablets and smartphones compared to televisions. Twitter is keeping an eye on the trend – and the financial gains it can bring you. In search of a profitable business model, the company wants to produce results by positioning itself as an indispensable Paraguay WhatsApp Number List company for those who want to update themselves on TV programs, participate in real-time discussions and choose what to buy. There's room for it: In 2012, 32 million Americans tweeted about television, says Nielsen. To surf this wave, the social network has sewn partnerships with various media groups. As Forbes reports, unlike organizations like Google, Microsoft, Yahoo and Facebook, Twitter has adopted a collaborative discourse to capture the attention of content producers and advertisers: “We come in peace; let's make money together.
In the company's view, the recipe is simple. First, commercials shown on the small screen, when followed by Twitter ads, are more likely to generate sales. Second, the more people talk about a show on social media, the potentially higher its audience will be. Embryonic studies have already shown that the increase in the volume of posts on the platform about a program can increase its performance in the traditional Ibope. The success of the strategy, however, depends on a measurement system that is reliable and respected by advertisers. Thus, the alliance with Ibope could not be more promising for Twitter. Synonymous with real-time television metrics, the institute lends the social network not only credibility, but also the necessary tool for advertisers to decide on integrated campaigns in both media. In a pessimistic scenario for TV broadcasters, Twitter will start to grab funds previously allocated to commercial breaks Just to give you an idea.