The best ones will be where and when they're needed, before consumers even know they want them. 2. BRIGHT IS BEAUTIFUL Help fuel the love of knowledge as a status. What does this mean for brands in 2015? In addition to integrating learning and literary experiences Macedonia WhatsApp Number List into consumers' everyday lives, think about how you can help consumers express (or display) their knowledge. Can you help them do this via social media? In Latin America, people spend more time on them than anywhere else in the world, at around 8.67 hours per month ( comScore, July 2014 ). What if the opportunity is in the offline universe? Even a pair of jeans can be used to display a love of literature. Take a stand in the fight against inequality. Despite all the progress in South & Central America, there is still much inequality and barriers that separate the region's population.
Financial hardship inequality and prejudice. In 2015, brands cannot ignore these issues. The gap between rich and poor is a serious issue for 68% of Brazilians ( Pew Research, June 2014 ). Brave brands (big and small) will embrace this discussion. 4. DEMOCRATIC PRICING Let consumers have their say. After experiencing years of price fluctuations, consumers in South & Central America will be confident they know how much products and services should cost. These consumers will demand from brands the possibility of participating in the pricing of products. By being confident in your offering and respecting your customers, let them show you how much they value your brand. 5. INSIDE OUT Help urbanites enjoy the great outdoors. Latin Americans have been hiding (especially from urban violence) in malls, in their cars in traffic, and in condominiums in recent years.