Google Analytics is a free and extremely intuitive option for evaluating the metrics and performance of your websites. Options like Similarweb and Quick Sprout offer more complex possibilities in exchange for a low investment cost. Audience and keyword research No Digital Marketing strategy works without a broad knowledge of your company's target audience their desires, interests Georgia WhatsApp Number List and desires as well as the most relevant keywords aligned with your business model. To have this information in hand, you will have to use tools that carry out online surveys with a large number of people, such as SurveyMonkey , a site specialized in the formulation and easy distribution of personalized questionnaires. For your keywords, use free Google options such as Keyword Planner and Trends or paid options such as SEMrush , which provide data on the words and topics that will most optimize your digital strategies, according to the search volume and popularity of these.
Lead generation To broaden your potential client base, you'll need to engage your audience and advertise your services in an organic and efficient way. For this, few Marketing strategies are easier to use and bring returns as quickly as email marketing, which specializes in capturing leads through a powerful email triggering scheme. Sites like MailChimp and MadMimi are low cost and great usability, allowing the creation of complex and automated strategies for your emails, also providing A/B tests to verify their efficiency. Website and social media optimization To improve the capabilities of your digital media, you must have a good ranking in search engines like Google, in addition to having good coverage with your social networks ( Facebook and Twitter , for example). Traffic Travis is one of the best solutions available — and free — for analyzing and optimizing the SEO of your websites, improving your position in search engines.