Marketing for the beauty industry tips for success

[safi2021]

Opened a beauty salon with modern decor, first-class products, but you still haven't seen that much-awaited movement happen. Perhaps, what is missing to conquer a large clientele is a good marketing strategy. If you don't know where to start, don't worry! In today's post, we'll give you 5 incredible marketing tips for beauty salons that will guarantee your business success. Follow! 1. Invest in social networks Having a page on Facebook and Instagram , for example, is one of the most powerful strategies for promoting a beauty salon and attracting new customers. However, don't just create the page and think that everything is already done! To achieve good results, it is essential to produce interesting content about the services available in your salon. If you offer, for example, highlights, balayage and ombré hair techniques, take photos of clients who have already changed their look or acquire professional images that illustrate these change options.

This way you can create attractive posts that delight potential customers and encourage them to get in touch with your salon. 2. Create irresistible promotions Offering a service package can be an assertive tactic when attracting customers, such as: “get a haircut and get a brush” or “lighten up and get hydration”. Special promotions for low-traffic weekdays are also a good idea: for example, if the sales peak for the manicure and pedicure service is on Saturday, offer this option on Wednesday with a discount. That way, you Cambodia WhatsApp Number List can encourage movement on alternate days and an increase in revenue. 3. Make events fun Combining beauty care with the possibility of having fun is, without a doubt, an infallible strategy to attract the attention of potential customers. To do this, simply create small events on commemorative dates or define themes such as “Happy Hour” or “Candy Day” to offer your audience a fun experience.



It is not necessary to hold a huge party, just a small gathering with tasty food and drinks and simple decoration. 4. Bet on a referral program Word of mouth remains one of the most powerful advertising for salons. Therefore, it is always interesting to give your current customers a “help” to recommend your services to friends and family. A program that offers discounts or freebies for referrals is the first step in encouraging increased contacts and visits to your salon. But be careful: for this strategy to work, it is important to produce small business cards that will be passed on to customers and marked in a special way to be exchanged for a gift or benefit. 5. Have a press office Having your salon featured in local magazines and newspapers is essential to building your “authority” in the region and ensuring excellent awareness of your services. In order to get good mentions of your establishment in news and articles about beauty and aesthetics, it is necessary to have a good press office , as this is the support specialized in publishing spontaneous publications about a company.