Currently business communication is a vital action for the survival of companies. It has the role of providing some kind of profit or benefit to the organization, be it social, image or even financial.Establishing a strategy for business communication avoids some problems Austria WhatsApp Number List and promotes a more pleasant and productive organizational climate. In addition, there are other benefits: it avoids rumours, speculations and their consequences, both from internal and external audiences; it creates a feeling of belonging and participation in employees, and in consumers a sense of engagement; makes doubts, complaints and suggestions find a productive channel for expression; contributes to building a positive image of the company; creates an alignment of values and purposes that favors productivity.
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Initiatives can target two different audiences: internal public They are the company's employees, suppliers and opinion makers. The objective is to present results, ask for suggestions, encourage joint work and promote transparency. external public It's about society and consumers. In this case, communication must know how to convey its messages correctly, promoting a good image of the product or brand. There are certainly several ways to make business communication happen. However, companies that use this tool effectively bet on the following characteristics: agility to make the planning idea reach the target audience; interactivity, allowing dialogue with the target audience; mobility to reach connected people in the means they use; capillarity to reach as many people as possible; engagement , giving the target audience the chance to actively participate in the business communication process transparency.