Over time the activity of subscribers falls and a sleeping segment of the base is formed. These users no longer receive personal offers and their interest in the brand is gradually fading. The probability of losing such a client is very high. In order to keep Tom Tailor subscribers in the active segment Retail Rocket email marketers developed a reactivation campaign. The main goal is to return previously active Uruguay Mobile Number List subscribers and receive additional profit. The success of such a campaign largely depends on whether the email will grab the users attention with its subject line and preheader compared to other emails.
IN the case of Tom Tailor the subject immediately announced a discount for everyone who read the letter and the reactivation received a good response from subscribers who did not open the letter for more than days Open Rate .Click Rate he reactivation made it possible to find out the reasons why the activity of some subscribers decreased due to the offer to take a short survey. The data obtained was used to reduce the load on the database build a better communication strategy with subscribers and also increase the effectiveness of mailings.