Subscriber Can Be Considered Successfully

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Automatically generating individual product recommendations for him. This approach is crucial when each user receives many offers of goods and services every day and universal recommendations no longer evoke a response. The main principle of the work of Retail Rocket email marketing specialists is to offer the subscriber only what the person really wants to receive. The data in the system is regularly updated so a user who selected boots three days ago and after the purchase became interested in jeans from the new collection will receive jeans that are relevant for the current date in his selection.

This means that both the search time and the path from receiving an email to a purchase will be significantly reduced for him Olga Retail Rocket email marketing specialist. Statistics clearly show the effectiveness of personalization algorithms. For comparison lets look at two mailings with bestsellers the first used popular store products and the second took into account the personal interests of users How to communicate with customers to grow both loyalty and profit Tom Tailor case In order to make the effectiveness of the email channel even higher and at the same time reduce the time spent by online store marketers Retail Rocket specialists launched regular automated campaigns Ukraine Mobile Number List mailings that are sent at a specified frequency.



The template is approved before the first launch after which the online store marketer no longer wastes time on approvals as the Retail Rocket algorithms automatically update the content of the letter. For Tom Tailor it was decided to launch three automated scenarios the bestsellers of the store new products in the range and mailing products from categories that are interesting to the user.This is how the mens and womens personal selection of bestsellers look like. The dynamic banner changes by gender and is updated every season while product.