UK Forum

Modern administration, communication failures and noise are responsible for 60% of corporate problems. When internal communication is efficient, errors, rework, conflicts and lack of motivation are not part of the company's routine. It is the internal communication that guarantees the good relations...

The consumer goes through different moments from his first contact with a company until the time he decides to purchase a product or service. Despite being a path that can be defined in advance, its existence does not guarantee that all customers will interact in the same way with these steps. The u...

It's been a while since digital marketing stopped being a trend to become a reality among entrepreneurs, agencies and companies from all segments. Most organizations that seek to succeed in such a competitive market already treat the internet as one of the main communication and marketing channels, ...

Having qualified content on your website is essential to do good digital marketing for your company. Knowing how to distribute this content in the right channels so that it can reach as many people as possible is also an important task. Therefore, many organizations are in doubt when choosing betwee...

Social networks are currently one of the main communication channels between companies and their consumers. In this way, they also represent powerful tools to conquer more business opportunities. However, how to succeed on these platforms and win more customers? What should be considered when buildi...

A single word is capable of dictating the rules of current journalism and indicating perspectives for the future: convergence. This was the theme of the II Interface Approach held on July 14, with the presence of Benny Cohen, editor of convergent media at Diários Associados . The project aims to str...

Managers and leaders of large, medium and small companies are increasingly convinced that having a good relationship with the internal public is as important as with the external public. For this, developing internal marketing and internal communication in organizations is fundamental. But do you kn...

One of a company's greatest assets is its image. It takes years of work to gain recognition from customers and a good relationship with the most diverse audiences: shareholders, consumers, employees and the market in general. And then, when a crisis happens, managers realize the big risks for the co...

Organizations need communication vehicles to ensure that employees are aligned and informed about internal changes, growth opportunities and results, regardless of the size of the company. The best vehicle to be applied in your enterprise depends on some characteristics of the company, the workers a...

Digital Marketing despite being a relatively recent area of ​​origin, has completely changed the possibilities and rules for companies to engage and acquire new customers. Therefore, regardless of the size of your business, you can quickly start benefiting from the enormous capabilities of Digital M...