UK Forum

Last Monday the day that marked the 50th anniversary of the 1964 coup, the main Brazilian newspapers, which also had an intense participation in the overthrow of President João Goulart, printed in their editorials the conditions that led to the rise of the military dictatorship, the position of the ...

Increasingly common the Brazilian habit of watching television in the company of social networks will be closely monitored by a tool built by Ibope in partnership with Twitter. By the end of 2014, the two companies will offer the market the Ibope Twitter TV Ratings (ITTR), an index to measure the im...

That social networks play an increasingly important role in the success of brands and companies is no surprise. Virtually everyone uses them, even if sporadically. Social networks have become a meeting place for various segments, interest groups and general public. The benefits that these media gene...

It is nothing new that it is very difficult and time consuming to build a reputation and at the same time very easy and fast to destroy it. Depending on the activity in which you are inserted, this vulnerability is even greater. In the food industry, for example, all it takes is a rumor that somethi...

It is not today that we have suffered a strong worldwide trend for the production of campaigns to become more intelligent, from their creation to the way they are delivered. With the rise of new online sales channels, the delivery of any material in a marketing campaign starts to have a different we...

If you've just launched a new e-commerce site, you need to publicize it and you don't know where to start, the answer is right below: “Find an expert”. According to e-bit, in 2013 there will be billion in revenue in Brazilian e-commerce and 20% of this amount will come from new longtail stores , whi...

As a good defender of the area I believe that the adoption of communication and marketing strategies planned and aligned with the marketing guidelines of a company is capable, YES, of transforming scenarios and contributing to generate effective results, even when indirectly. In addition, the commun...

Establishing and maintaining relationships with their target audiences are concerns for many companies today. This is one of the roles of corporate communication, which is responsible for strengthening the relationship between organizations and employees, their families, communities, suppliers, amon...

The world is increasingly connected and every company that seeks success needs to invest in digital marketing. It is an essential part of any company's communication, from small e-commerces to large corporations. And you need to know that more than a simple way to communicate online, it allows you t...

We have a goal with this article dear reader to make you understand the OKR methodology ( Objectives and Key Results ) and that this will help you to apply it in your organization. We will do this through a text of up to 800 words, using informal and direct language, bringing examples to illustrate ...