Perseverance because you need constant investment of resources time money and knowledge for a significant period of time intimate knowledge of the brand the development of very well defined Job Function Email List brand indicators clear brand positioning decisive differentiation on the market of the brand and the products/services offered mission vision values strategies for creating and supporting a community of potential clients who identify with the mission of the business strategies.
A stay topofmind clear optimization tactics in SERP Search Engine Results Page investments in professional keyword research tools knowledge of Technical SEO locating the search intent of users in the search engine and several dozen other such stages necessary to reach a level of visibility in the market that will allow you to no longer have to pay to communicate your offers. As you can see leaving aside the headache none of these stages involve the direct sale of products or services and implicitly immediate profit.