Useful reporting columns for conversions If we have conversion tracking set up we can add additional reporting columns. Thanks to them we will examine Customer analyze which activities lead to valuable customer actions. Cost per conversion CPA shows the average cost per conversion. This value is calculated by dividing the total cost by the number in the Conversions column. Conversion rate Conversion Country Email List Rate shows how often an ad click or other interaction with an ad resulted in a conversion. This value is calculated as Conversions divided by the total number of relevant interactions such as ad clicks or video ad views Adw.
Ords Report Columns Conversion Tracking Customer Attribution Model When tracking conversions the term attribution model cannot be omitted. As our previous article “Are You Ready for the Omnichannel Crowd ” Customers rarely convert after their first contact with our company. A customer’s path to purchase can be very convoluted spanning not only channels but also devices. Let s consider the following scenario A customer comes to our website by clicking on one of our paid ads. A week later he returned by clicking on a link on the social network. That same day he returned a third time several hours later to click on the link in the email.