Test and optimize on an ongoing basis

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bfdhcvvb12
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Joined: Fri Mar 24, 2023 1:33 pm

Test and optimize on an ongoing basis

Post by bfdhcvvb12 »

Verifying everything in your email works before you send matters just as much as A/B testing and looking back at analytics afterward. Each installment you send is an opportunity to improve on your process and your results.

Pre-send tests should include email list maintenance, content USA Phone Number List
optimization, and email previews. These 17 low-budget email testing tools can help you cover all the major bases. Set up a good workflow to automate as much of the testing as possible.

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After you’ve sent, the only thing to do is wait for the results to come in. Your KPIs should match the goal of your newsletter; whatever your chosen metrics are, make sure you faithfully track them. Our 2022 email marketing benchmarks can help you compare your open rates, click-through rates, click-to-open rates, and unsubscribe rates to senders across 18 industries.
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