Test and optimize on an ongoing basis
Posted: Fri Mar 24, 2023 3:47 pm
Verifying everything in your email works before you send matters just as much as A/B testing and looking back at analytics afterward. Each installment you send is an opportunity to improve on your process and your results.
Pre-send tests should include email list maintenance, content USA Phone Number List
optimization, and email previews. These 17 low-budget email testing tools can help you cover all the major bases. Set up a good workflow to automate as much of the testing as possible.
After you’ve sent, the only thing to do is wait for the results to come in. Your KPIs should match the goal of your newsletter; whatever your chosen metrics are, make sure you faithfully track them. Our 2022 email marketing benchmarks can help you compare your open rates, click-through rates, click-to-open rates, and unsubscribe rates to senders across 18 industries.
Pre-send tests should include email list maintenance, content USA Phone Number List
optimization, and email previews. These 17 low-budget email testing tools can help you cover all the major bases. Set up a good workflow to automate as much of the testing as possible.
After you’ve sent, the only thing to do is wait for the results to come in. Your KPIs should match the goal of your newsletter; whatever your chosen metrics are, make sure you faithfully track them. Our 2022 email marketing benchmarks can help you compare your open rates, click-through rates, click-to-open rates, and unsubscribe rates to senders across 18 industries.