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SEO strategy: the solution for the low budget

Posted: Sat Oct 29, 2022 6:25 am
by saramaria5356
Search engine optimization (SEO) is a concept that is on the minds of all marketing professionals like you today. In general terms, it consists of all those actions that are carried out to organically position a website among the results on platforms such as Google. In this pandemic context, it is a tool that gains greater value for your company, since the coronavirus has produced an economic crisis that has forced companies to reduce their advertising expenses and manage with fewer resources. According to a report by Vision Critical, 34% of marketing executives said in 2020 that budget cuts were their biggest concern in the coming months.

SEO strategy: the solution for the low budget The best way to reach your target audience without spending money is through search engine optimization. Those behind the brands are very Phone Number List clear about this: 63% of marketers say that the SEO strategy will be more important during this time, according to data provided by Pat Reinhart, vice president of digital strategies at Conductor, specialized software in marketing. Anyway, this is not something that started with the coronavirus. A Gartner study found that in June 2019, the Chief Marketing Officers of B2B companies were planning to increase their investment in pure digital channels (owned, earned and paid), assigning them 72% of the total marketing budget. According to data from Google was the most visited site in July 2021.

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Being a search engine, only 0.55% of its traffic comes through a link from another web page. Its function, meanwhile, is to send users to other addresses that do depend on SEO positioning to receive users. Here are some cases that are reaching many visits using keywords and with little or no paid advertising: 6 successful cases of SEO optimization trip advisor Positioned as the most visited in the world in the category of travel and tourism pages during 2021, the Trip Advisor site has a great SEO strategy, hat 80.4% of the visits it received through desktop computers occurred organically. That is, without spending on advertising. It is enough to put in Google concepts such as "restaurants near me" or "food near me" to find a link to this site. It is an American website for the purchase and sale of vehicles that managed to be the most popular in its sector in 2021.