The 5 Stages of Writing Irresistible Landing Page Copy

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Jannat12
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Joined: Sat Aug 06, 2022 10:20 am

The 5 Stages of Writing Irresistible Landing Page Copy

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The 5 Stages of Writing Irresistible Landing Page Copy Landing pages are remarkably powerful conversion and SEO tools that turn traffic into money. They force readers to focus on one thing — and one thing only. To boost your email newsletter or blog subscribers … sell more of your digital or physical product … or dominate a keyword in search rankings … you need to use landing pages. And lots of them. But crafting copy for a landing page is an art that goes beyond writing magnetic headlines and copy that sells. See, you need to know what stage of sophistication (a Eugene Schwartz concept) your market is in before choosing the correct landing page template. Templates help us generate ideas. The stages of sophistication help us choose the right ideas. Let me show you how this works.

First, there are a two concepts Phone Number List you need to understand. Building landing pages 101 In the past, building landing pages meant you had to hire a designer and coder. Not anymore. Tools like Premise make it so a writer like me can write and publish effective, professional landing pages. Now, to help us sort through these stages of sophistication specifically, we’ll be talking about the headline and subheadline. This is how they look inside your WP admin if you are using Premise: And when published your headline and subheadline renders like this: Those are the two terms that are most important to us. 1. Make the promise When your ideal customer is not aware of your product or the benefit it offers, then the first stage of sophistication demands you simply make a promise in the headline:

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Build Muscle Anywhere Defeat Credit Card Debt Read More Books And in the subheadline you would describe the mechanism: This 15-Minute Routine Focuses on Every Muscle in Your Body With Only a Calendar and Spreadsheet The World’s First Speed Reading App I purposely chose three markets that have gone through all five stages to help you see how markets progress. 2. Take your promise to the next level As the market begins to be educated about your product, and competitors enter that market … the power of your original promise will begin to fade. Customers will seek a distinction. At this stage you need to state your promise even more clearly … Build Muscle on Almost Every Inch of Your Body How to Eliminate $3,000 in Debt in Only 30 Days Read 24 Books in 24 Hours Beef up the subheadline (mechanism), too. As you can imagine, you will be pushing the limits of credibility. But let me be very clear … Though you’re pushing limits here, you must never lie, never misrepresent your product, and avoid hyperbole at all costs. If you can’t back up your promise or claim with fact, don’t state it. 3. Lead with mechanism, promise second In the third stage of sophistication, we find the consumer weary of your product and others. They’ve been exposed to extreme promises and have learned to tune out these claims. You need a technique to reset their expectations.
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