5 steps to digitize your business

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Bappy
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Joined: Thu Jul 28, 2022 7:27 am

5 steps to digitize your business

Post by Bappy »

Perhaps the most important step, before any other, would be to decide to enter the digital world. Today, when the majority of Spaniards already access the Internet on a regular basis, you should not miss this opportunity to make yourself known and reach even more customers. Still in doubt? Don't know where to start? here we list some steps to follow or points to consider to digitize your business, once you have already made the important decision to enter the online world. Customers customers The first thing is to analyze who your customers are and how they find you. Because the purpose of introducing you to the digital world, as we said, is going to be, in most cases, to reach more customers, this is the most important point to look at. If you are a local business and most of your customers will be from the area, it is very important to have a Google business listing and to show your location on Google Maps. In our article on How to appear on Google maps we delved into this point.

If, on the other hand, you are going to offer services in a much larger area, selling for example throughout Spain, you will be interested in having a website. Budget digital budget There are many ways to be present on the Internet and many of them do not require a large investment. If you don't want to invest a lot in digitization, you can start by creating a company page on social networks. It has very interesting features and you can offer information on hours, ways to contact, show phone database your catalog and even incorporate call or whastsapp buttons. Also, from about 200 euros you have the option of hiring a digital marketing agency that offers web design services , to develop a simple but functional page for you. Social networks social networks Choosing the most suitable social network(s) is very important. Once again it is important to analyze where your potential customers are. If you are targeting a young audience, Instagram could be the most suitable social network. On the other hand, if you are more than middle-aged, Facebook should be the bet. Do not forget that if your clients are companies or professionals, LInkedin can offer you many possibilities. Last but not least, Tik Tok continues to gain followers, especially among younger customers, although it is increasingly being used by people of all ages.

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Advertising / positioning digital advertising Once you have a website and/or you have decided on your social networks, it is time to reach more people. The most advisable thing would be to develop an SEO strategy that will allow you to position your website in an organic and cheaper way. However, you can also attract traffic through paid ads on both Google (what we know as SEM ) and social networks. Objectives digitization goal Finally, if you have already determined who your clients are, where and how you want to position yourself and through which strategy (SEO or SEM) you should establish goals or objectives. What do you want to get? And most importantly, how to measure it? In this way you will be able to adapt your marketing plan according to what you want to achieve and the results you are obtaining. If you need help with all these decisions and you need an agency to help you define your digital strategy, don't hesitate to contact professionals like Be Markethink, who will be able to design a totally personalized route plan that is ideal for your business model.
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