The Marketer’s Glossary Country Email List

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Sharifa123
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Joined: Tue Jun 21, 2022 11:36 am

The Marketer’s Glossary Country Email List

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When the General Data Protection Regulation (GDPR) becomes official May 25, 2018, it’ll usher in a new era of data security and transparency. The measure is designed to give people control over their data while Country Email List simplifying the legal environment for businesses around the world. If that overly simplistic Country Email List definition isn’t enough, we have you covered. In this blog, you’ll learn the key GDPR terms marketers should be familiar with. Personal Data Personal data concerns any piece of information that personally identifies a consumer, either alone, or in combination with other data elements, including names, addresses, ID numbers, health info, racial or ethnic data, political views, sexual orientation, genetic data, and biometric data.

Interestingly enough, location, IP address, cookie data, and RFID tags also fall under the umbrella of personal data. Pseudonymous Data Any piece of information that can be tied back to a specific Country Email List individual is protected under the GDPR. However, if that data doesn’t identify a person, or is anonymous, the regulation does not apply. The grey area here is with pseudonymous data. Pseudonymous data cannot be attributed to a specific data subject Country Email List without additional information. It’s not directly identifiable nor is it anonymous. For example, encrypted data, or data that has been “de-identified” (if the Country Email List custodian retains the means to relate it, or decrypt it, may actually be pseudonymous. Pseudonymous data isn’t exempt from the GDPR, but marketing departments that adopt the pseudonymization process will be better positioned for compliance.

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Right to Erasure How many times have you found incorrect or old information about you online? Also known as the “right to be forgotten,” this article is one of the more interesting, progressive Country Email List measures in the entire regulation. Between our various social profiles, email addresses, and applications we use, there’s a boatload of our personal data swirling, but Country Email List much of it isn’t even correct. Right to erasure gives consumers the right to have this information removed at any time. How can marketers make sure they’re ready to abide by such requests? Develop processes that easily enable users to access their data and remove content as they please.
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