10 Sales Myths that need to be clarified and corrected

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luckyakter
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Joined: Thu Aug 11, 2022 3:31 am

10 Sales Myths that need to be clarified and corrected

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The sales profession is possibly one of the most associated with myths, fables and legends. Of all kinds. Positives and negatives. None of them is correct, obviously, but they all condition the tasks of inexperienced and experienced salespeople. Sales myths are even the foundation of organizational policies and business strategies. They are not only a guide for individuals, but also for businesses and companies. Here are 10 of the most widespread and "believable" myths out there. Each of them has, of course, the "deconstruction" that corresponds. sales myths 1.- In Sales everything is related to talking, and a lot. In fact: Selling is about listening. And to do it actively. Lori Richardson puts it well: “What sales is really about is having conversations with people to help them grow their companies or their lives.

If you appreciate things like that, selling is an admirable task”. Selling is about getting the prospect to talk. Express expectations and perceptions. The seller proposes and the prospect disposes. Therefore, getting him to talk is far more beneficial than keeping him a passive listener. Selling is about understanding when the prospect speaks. And it's also about understanding what Estonia Phone Number List the prospect is NOT talking about. Decoding silence is one of the most important skills a salesperson can develop. The best salespeople "speak with their eyes." This is the most effective way to build empathy and get things flowing in the interaction. A salesperson does not necessarily have to be extroverted. In many ways, the shy person is the best salesperson. 2.- Products or services are sold. In fact: “That problem” that the product or service helps solve is sold.

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If it were about selling only products and/or services, the seller would not be essential, because there are many ways to expose a product or service without human participation. The seller is indispensable when problems, solutions and experiences are exposed in the commercial relationship. It is about evidencing the solution that the product or service provides for the exposed problem. The seller must highlight the Benefits that each attribute of the product or service will represent for the customer. The characteristics of products or services are not promoted, the benefits they provide based on the exposed problem are highlighted. The seller positions himself as the solution to the exposed problem. And in this way he completely departs from the interpretation of the myth. Because the seller himself is a person, not a product or service. 3.- Sales professionals are born, not made.
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